Bespoke training and consulting
Support tailored to your organisation
The book and the open course provide the frameworks. Bespoke work applies them to your organisation, your team and your market. We work with agencies and in-house communications teams at whatever stage of AI adoption they have reached.
Engagements are delivered by Ben Verinder and Stephen Waddington, drawing on the research, tools and community of practice behind AI for Public Relations.
Bespoke training
We design and deliver workshops and programmes built around your context. Formats range from a half-day leadership briefing to a structured programme supporting adoption over several months. Recent and typical briefs include:
Board and leadership team briefings on AI strategy, risk and opportunity
In-house delivery of the one-day AI for public relations course, tailored to your tools and governance requirements
Team workshops on embedding AI into planning, content, insight and measurement workflows
Training for client-facing agency teams on advising clients about AI
Consulting
We advise on the management questions the book raises. Typical engagements include:
AI readiness assessment: an audit of workflows, skills, tools and governance, with a prioritised adoption plan
AI policy and governance: developing, implementing and measuring policy for your team or clients, including disclosure and ethical guardrails
Generative engine visibility: assessing how your organisation appears in AI-generated answers and building a plan to manage reputation in the machine layer
Team structure and capability: workforce planning, role design and talent pipeline protection as AI reshapes the work
Vendor selection and management: procurement support and ongoing management of AI tool relationships
Measurement and reporting: frameworks for evaluating AI-assisted work and demonstrating value to leadership
How we work
Every engagement begins with a scoping conversation. We agree objectives, deliverables, timescales and fees in a short proposal before work begins. Engagements run from single briefings to retained advisory support.